Episode 17: If you have ever asked yourself, “what is sales enablement?” then this is the episode for you. Not only do we broadly cover the topic of sales enablement, but we also break down the concept’s four buckets (Strategy, Content, Technology and Training) all while discussing the undeniable impact that can been seen on growth, results, and revenue.
In this episode, Dani is joined by Charlie Riley, Director of Demand Generation at CybelAngel (formerly VP of Growth at Havoc Shield). Charlie delivers over 20 years of marketing, sales and growth experience leading marketing teams, as the first marketing lead hired 5 times. Named a Top 50 B2B Marketing Influencer to Follow by Top Rank Marketing and a former edtech CMO, he knows what it takes to create a marketing function from scratch, align marketing and growth strategy with other departments within an organization.
Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.
Connect with Dani, Shaye and Charlie below!